–> Who: Scott Monty, head of social media for…
–> What: …Ford Motor Company hosted an emerging musicians showcase in Austin, giving artists an opportunity to reach new audiences and allowing individuals a chance to experience Ford’s audio technology system.
–> How: Listen to this audio interview.
(Listen to the episode here if embed player does not show.)
Wandering around the 2012 SXSW Interactive Festival, editor-in-chief Scott Henderson sought out people and ideas with the potential of shifting how the world works to make it better.
In this episode, he visits with Scott Monty, chief of social media for the Ford Motor Company, who was hosting a special event at Stubbs Barbecue. While emerging musical artists played live sets on stage, guests could enjoy barbecue, cold beverages, and climb inside Ford vehicles to experience their state-of-the-art music technology systems playing music from the same emerging artists on stage.
Bringing together innovative technology with a meaningful opportunity for emerging artists, Ford continues to build on its commitment to broader community and cultural programs.
Learn more at Ford.com.
