–>Who: Jeremy Cohen, co-founder of …
–> What: …ExchangeMyPhone.com, which aims to make it easy for customers to sell and recycle their old cell phones through passionate customer service and an simple user experience.
–> How: Listen to this interview and learn more about ExchangeMyPhone.com.
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In his quest to seek out people and ideas shifting how the world works to make it better, Scott Henderson talks with Jeremy Cohen, co-founder of ExchangeMyPhone.com.
Sure, ExchangeMyPhone.com buys used and broken phones and gives them a second life. More importantly, though, is how they do it. In this interview, Cohen explains two challenges facing this market, and how ExchangeMyPhone.com is innovating to fill these gaps.
- Challenge #1: Awareness – Most of the target customers (smartphone users) do not know that they should recycle their old phones.
- Solution: ExchangeMyPhone.com plases a huge emphasis on marketing and a clean, simple consumer-facing brand.
- Challenge #2: Inertia – Most old smartphones lie idle in closets or drawers because it’s a hassle to sell them back.
- Solution: ExchangeMyPhone.com focuses strongly on passionate customer service and a simple user experience.
With this Zappos-like approach, ExchangeMyPhone.com aims to create a win-win, benefiting both their customers and the planet.
Learn more about ExchangeMyPhone.com.
