–>Who: Erine Gray, founder and CEO of…
–> What: …AuntBertha.com, an online platform that helps people easily find the government and charitable programs in their area that they qualify for.
–> How: Listen to this interview, check out AuntBertha.com, and follow their progress on Facebook and Twitter.
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In his quest to seek out people and ideas shifting how the world works to make it better, Scott Henderson talks with Erine Gray, founder and CEO of AuntBertha.com. Gray is a 2012 Unreasonable Institute Fellow and was just accepted to the Code for America startup accelerator.
When Gray took up the responsibility of being his mother’s guardian, he was faced with the daunting task of sifting through the many disability programs in the Austin area to identify where his mother could find help. Quickly, he realized that this is not an easy task by any means, and for somebody who has no idea where to start, it could actually prevent them from finding the help they really need.
That’s where AuntBertha.com comes in. After inputting a few bits of information, a visitor to the site can find exactly which programs are close to them and which ones they are qualified for. Then, the user can apply for that program immediately from the AuntBertha website, and that application would quickly reach the appropriate agency. Finally, AuntBertha provides the back-end software to the agencies to help them efficiently process these online applications.
From 15,000 users in Texas, AuntBertha.com is looking to expand to other regions across the nation. But it’s not going to be easy. Gray discusses that the biggest challenge with scaling is that these program offerings and agencies are constantly changing – new organizations and offerings are cropping up everywhere. How does poor AuntBertha keep up? Well, hopefully, crowdsourcing efforts will help, Gray explains.